Product labeling

Product labeling is an important marketing tool that allows identifying a company's products and making them attractive to potential buyers. Labeling is intended to inform the consumer about the product's functions, clarify safety rules, and make the manufacturer easily recognizable.

Containers, packaging and marking of goods must comply with existing requirements and at the same time have an acceptable cost, which will not greatly affect the price of the company's final product. The marking of finished products is developed by the company independently, and the customer can create their own unique design. In this case, it is necessary to take into account the legislative regulation of containers, marking and packaging of goods. It requires the company to indicate only reliable information about the legal registration of all trademarks and distinctive features of the products.

The correct choice of packaging, containers and labeling of goods can significantly affect sales. It is worth considering that the goods must be on the counter in a finished form so that the buyer can evaluate and purchase them. Therefore, the label is created in advance and the goods are placed in ready-made packaging at the production facility. Sometimes, packaging and labeling of goods in the warehouse is possible.

The product packaging itself must meet the performance characteristics and ensure the safety and long-term storage of the product, but it does not carry any semantic load without the use of marking. In turn, the product marking itself does not carry any functional load, but is a powerful information and marketing tool that can both increase sales to an incredible level and make the product absolutely unattractive.

Labeling functions

• Informational
• Motivational
• Emotional
• Identificational